Our sales process offers an approach that is unique and personalized. We identify & capture the best aspects of your property, then create a strategic & targeted marketing campaign to generate exposure. Using this method we are consistently able to produce results that exceed our clients’ expectations.
THE STEPS
Proven marketing methods that will attract an optimal number of ready and able
buyers.
Today’s world requires a bit more diversification and creativity if a property is going to be effectively marketed and sold for the highest price.
PRICE RIGHT - ATTRACT BUYERS
Pricing Your Property Competitively
will generate the most activity from agents and buyers.
Pricing Your Property Too High
may make it necessary to drop the price below market value to compete with new, well priced listings
PRICING MISCONCEPTIONS
BUYERS & SELLERS DETERMINE VALUE
The value of your properties and tell me about what seller is willing to pay and the seller is willing to accept in today’s market
Buyers make this pricing decision based on comparing your property to other properties SOLD in your area. Historically your first offer is usually
It is very important to price your property at competitive market value when we finalize the listing agreement
PRICED AHEAD OF THE MARKET
SELLERS MARKET
In the market with rising home values, if a seller wants a price that’s ahead of the market, the market may go up enough to make that price attractive for buyers. Time can you cure some mistakes and make people look smart.
PRICED AHEAD OF THE MARKET
BUYERS MARKET
If sellers fall behind the market with falling home values they can end up chasing the market down, because home values are always falling faster than that price reductions.
THE RIGHT PRICE IS IMPORTANT
The property generates the most interest when it first hits the market.
The number of showings is greatest during this time if it is priced at realistic market value.
Starting too high and dropping the price later misses the excitement and fails to generate strong activity.
Many homes that start high end up selling below market value.
PRICE RIGHT - TIME ON THE MARKET WORKS AGAINST YOU
IF YOU WANT TO COMPETE,
BE COMPETITIVE
The buying market has a short attention span. Pricing your home right the first time is Key. Proper pricing attracts buyers. An overpriced house will not sell. We want to generate offers before the market moves on to your listings.